Premiere screening of "The Apple Pushers" plus panel discussion


05/03/2012 - 05/04/2012    
11:00 pm - 2:00 am

Event Type


The Apple Pushers film posterThe Apple Pushers, a new documentary that tells the inspiring stories of immigrant street cart vendors who sell fruits and vegetables in the “food deserts” of New York City, will be screened at The Sanctuary for Independent Media on Thursday, May 3, 2012 at 7:00 PM followed by a panel discussion. Admission to the all-ages event is free of charge. 

Panelists include:

Eric Krans is the program manager of Capital District Community Gardens‘ Healthy Places Program, dedicated to making healthy fruits and vegetables more available to those in lower income, inner-city neighborhoods.

Pastor Willie Bacote is an ordained elder in the A.M.E. Zion Church and pastor of the Missing Link Street Ministry, which leads “Feed-A-Kid” and anti-violence programs.

Michael Seserman, author of the recent study “Looking for an Oasis in a Food Desert: Low Income New Yorkers Lack Access to Healthy Food,” is the director of Strategic Health Alliances for the American Cancer Society

Rossana Coto-Batres volunteers in many capacities with refugees in the Capital Region through the Albany Field Office of the U.S. Committee for Refugees and Immigrants. Originally from Guatemala, Rossana has led nutrition classes for refugees from many countries, and is pursuing a dual MPH/MSW degree at SUNY Albany.

Narrated by Academy Award nominee Edward Norton, The Apple Pushers captures the triumphs and the hardships of immigrants who, under an innovative program, sell fresh produce in food desert neighborhoods where finding a ripe apple is a challenge. Through the lens of their powerful and deeply personal stories, the film examines such hot-button issues as food access, the obesity crisis, immigration, entrepreneurship, and what it really takes to achieve the American dream.  The film is inspired by the NYC Green Cart Initiative, which aims to increase the availability of fresh produce in city neighborhoods by creating opportunities for entrepreneurs to set up micro-businesses. Launched in 2008, the program has become a national model – using mobile vending to reach communities where rates of diabetes, heart disease and obesity are skyrocketing.  A unique free-enterprise strategy, this program has launched more than 500 vendors.  Catalyzed by the film, other cities are exploring and launching their own mobile-based solutions to bring economic opportunity and fresh produce to communities in need.  

Click here to view the film’s trailer; click here for more information about the film.

The broadcast premiere of The Apple Pushers on national public television is May 6; it will air at 8 PM on WMHT World (channel 17.3 over-the-air, or click here to find it on cable or satellite).

Numerous feature stories have been written about the film, including in the New York Times, the NY Daily News, the Washington Post and The Atlantic magazine.  

This presentation is co-sponsored by WMHT-TV and made possible by a grant from the Laurie M. Tisch Illumination Fund, volunteer labor and small financial contributions from thousands of patrons of The Sanctuary for Independent Media.

The Sanctuary for Independent Media is a telecommunications production facility dedicated to community media arts, located in an historic former church at 3361 6th Avenue in North Troy, NY. The Sanctuary hosts screening, production and performance facilities, training in media production and a meeting space for artists, activists and independent media makers of all kinds.